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The Mindset Shift That Doubled My Business During the Crash

Most people think they're proactive. They're not. And it's costing them money, peace, and happiness.

The Big Idea 🚀

Proactive vs. Reactive: The Mindset Shift That Saved My Business During the Crash

Most people think they’re proactive.

They’re usually not.

Reactivity feels natural. It feels justified. It feels like the “normal” way to deal with life. But a reactive mind rarely builds anything new. A proactive mind does.

💡 A proactive thought opens. A reactive thought tightens.

This simple difference affects how we handle money, love, conflict, health, opportunity, and fear.

It shows up in small things and big things. It shows up everywhere.

The Upgrade No One Teaches

Being proactive is hard work. It’s like getting your mind into the gym to start a new thinking regimen.

It means overriding the first impulse and asking a better question. It means choosing curiosity over self-pity. It means giving possibility a chance to speak before doubt takes over. It’s thought work. And the more you exercise your thinking, the easier it will get.

Think about exercise. If you went to the gym for the first time in twenty years, how creaky would your body be? How sore would you be next day? But you know full well, if you stick to it, the physical exercises will get easier, and you’ll get stronger and fitter as you spend more time in the gym. Same for proactive thinking.

Proactivity is not about being cheerful or pretending everything is fine.

It’s about asking:
➡️ What can I create here?
instead of
➡️ Why is this happening to me?

And asking this question, which is a question about wondering what the opportunity here is (when something “bad” happens) is harder than being a victim.

This is your consciousness exercise. Your mind gym, so to speak. And yes, looking for the opportunities in a bad break will train you to do it more and more.

Now why is this important?

I can give you two examples. One from a client and one from my business journey.

A Story From Real Life

A client of mine raised over $10 million for a real estate deal. He was elated that he put the investors together. It took eighteen months to get the investors together. If you’ve ever raised money, you know the endless pitch meetings, follow ups, etc. that takes.

Then the deal disappeared at the last minute.

Ten million dollars with nowhere to go.

Most people would have called it bad luck, refunded the money, and retreated to lick their wounds. So easy to be a victim. I mean, it wasn’t his fault.

But he was proactive.

He asked a different question:
➡️ If I have access to this money, maybe there’s something better I’m supposed to do with it.

So he started calling people.

Literally, on the very first day, he found someone who needed exactly what he had -money to finish a hotel project after the bank abandoned them.

They made the deal.

The return was higher than the original by almost 5%!!!

His investors were thrilled.

The hotel owner told him he felt like he was sent from “God”.

Maybe he was.

But here’s the important part:
No proactive mindset → no calls.
No calls → no new deal.
No new deal → no “miracle.”

What looks like magic is often just the reward for not collapsing into a reactive mindset.

Proactivity Looks Different for Different People

For one person, proactivity means speaking up.

For another, it means listening.

For one, it means slowing down.

For another, it means speeding up.

The key question is simple:
➡️ Does this override my default impulse?

If yes, it’s probably proactive.

If no, it’s probably reactive.

Moments That Test Us

Reactivity shows up when someone criticizes you, interrupts you, disappoints you, rejects you, scares you, or surprises you.

Reactivity sees threat.
Proactivity sees information.

Reactivity tightens.
Proactivity looks for the opening.

We can acknowledge a problem without collapsing into it.

That small gap between “what happens” and “how I respond” is where change lives.

A Story From My Own Life

When I ran a coworking space in New York City, we signed our biggest lease right before the financial crisis hit in 2008.

The economy froze. People panicked. Everyone expected disaster.

I gathered the team and reframed the situation:

There would still be businesses that needed space. There would be less competition. And history shows that hard times don’t end life, just the illusion of certainty. So certainly is what we would have.

After our meeting, one woman on the team put her head on the table and said, “Can you call me every morning and tell me this?”

What she wanted wasn’t predictions. She wanted a world without panic.

Over the next year we doubled the number of people renting space from us. We made it through. We even grew. It wasn’t a miracle. It was proactivity.

Not because conditions were easy, but because we didn’t let fear run the show.

What Proactivity Really Is

Proactivity isn’t about being positive all the time.

It’s not ignoring problems. It’s not pretending nothing hurts.

It’s the quiet choice to look for possibility even when fear feels justified. It’s the small act of not surrendering your imagination to your circumstances.

It’s choosing creation over collapse.

A Closing Thought

Life keeps giving us two paths:
➡️ React or create.

One closes.
The other opens.

One shrinks life.
The other expands it.

The world doesn’t change because things get easier.
The world changes because we develop the muscles to meet life differently.

And here’s the twist:

When we stop reacting, opportunities that were always there finally become visible. Now go and do some proactive exercises for your mind. Take a negative situation and reframe it. And then go get into action!

Don’t work harder, work smarter….

Doesn’t it feel like the year just started? It’s almost over. We must guard our most precious resource, our TIME.

Here are two tools, both free, that will help you manage your time much, much better.

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And check out my Gratis CEO Course on the same site. Folks paid $1599 to attend this session. I got the rights to it from the producer so it’s yours.

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Thanks for reading The Zen of 10X

I’m here to help founders and CEOs build businesses — and lives — rooted in purpose.

I’d love your feedback: reply with your thoughts, topics you’d like me to cover, or even the deeper questions you’ve been wrestling with about business and your greater mission on this planet.

And if you know someone who would benefit from this quick read, please feel free to share it with them.

Thanks,

Andrew