Welcome to The Zen of 10X 🪷

Grow your business...and your soul.

The Rolling Stones Were Wrong! šŸŽø

Maybe time was on their side, but it certainly isn’t for entrepreneurs.

Doesn’t it feel like the year just started? (I’m writing this at the end of August.) We must guard our most precious resource, our TIME.

Here are two tools, both free, that will help you manage your time much, much better.

1. Add 10 Hours to Your Week šŸ“ˆ

This is my Productivity Master Class — a system designed to help you master your calendar and protect your time like the CEO who you are. Clients have paid $3,000 to attend my workshops, but I’m giving you access for free.

2. Inbox Zero with The Stack Method šŸ“¬

Are you drowning in emails? If more than 30 new emails hit your inbox daily, you need this system. The Stack Method, created by my friend Prasanth at Double Gemini, will take you all the way to Inbox Zero.

He spent $60,000 creating this course — and is giving it away for free. No catch, no email required.

Free Gift to Connect to Abundance and Prosperity

What if an ancient book could unlock prosperity in your life?

For over 2,000 years, seekers of every faith — Jews, Christians, Muslims, and beyond — have turned to a mystical text called the Zohar. This isn’t just another book. It’s considered a map of the universe, a spiritual tool that reveals secrets of abundance, protection, and true prosperity.

One of the most powerful sections of the Zohar is called Miketz. For centuries, it’s been studied and used as a channel for financial sustenance, spiritual strength, and lasting fulfillment.

Get your Free Copy and a Chance to Join Us in our Secrets to Manifesting Prosperity and Abundance Class:

Reply - ā€œI want to access the secrets of abundanceā€ and I will send you all the details. No catch or gimmicks.

Thoughtful Offer for CEOs Looking Meaning šŸ’”

Discover Your True Purpose & Mission šŸŒāœØ

Would you like to discover your purpose and your mission on this planet?

Then you’re invited to something special:

The Purpose to Planet Challenge: A template for vision and impact for Change Agents.

How do you start Playing Your Biggest Game….and have the best life ever?

I’m offering 5 free 1-on-1 coaching sessions to 3 committed business owners per month who are ready to discover their deeper Purpose and Mission in the business world.

This isn’t a course or group program—this is you and me, working together for 5 focused sessions. Please fill out this short application so I can make sure we’re aligned. Serious applicants only.

All answers are kept strictly confidential.

The Big Idea šŸš€

From Carpenter to CEO: The Mindset Shift That Will 10X Your Company

How do you go from a $1 million company to a $25 million company?

It doesn’t start with spreadsheets or sales tactics. It begins with a mindset shift — with how you see yourself as the leader of your business. That shift is what unlocks the leap from incremental growth to exponential growth.

Let me show you through the story of my client, Tony Hilderman, founder of Tormynak Contracting.

Step One: Step Into the CEO Role

When Tony and I began working together, he still saw himself as a carpenter running carpentry jobs. Yes, he had built a great business and was heading toward the $1–2 million mark. But his identity was tied to the craft, not the company.

That’s the first ceiling most entrepreneurs face.

The breakthrough came when Tony realized: he wasn’t just a carpenter — he was a CEO.

A lot of you reading this think of yourself as a therapist, a coder, a real estate investor, whatever. You’re still a carpenter with a different job title. In fact, you only built yourself a business to have the job you want.

But the role of a CEO is different:

A CEO works on the business, not just in the business. Maybe you heard that adage before. And it’s true.
Most importantly, a CEO creates the vision and expands the company’s reach by building higher-level connections.

Put simply, this is what most small business owners miss: being a CEO means meeting other CEOs. It means stepping into rooms where larger opportunities exist, networking with decision makers at much bigger companies, and putting yourself in conversations where growth can actually happen.

You need to put yourself on a larger playing field. And I know it can be scary. 

But here’s the surprising truth: those larger companies want to meet you.

Even if you’re running a $500,000 or $2 million business, executives at $25Mil, $50Mil and $1Bil companies want to know who else is out there providing value. At that stage, they aren’t focused on your size — they’re focused on your value, service, reliability, and results.

That shift in identity — from ā€œI’m just a carpenterā€ to ā€œI’m a CEO who partners with other leadersā€ — was the foundation of everything that came next for Tony.

Step Two: Go After Bigger Deals

With his new CEO mindset, Tony began looking at his opportunities differently.

Instead of filling his pipeline with $15,000–$50,000 jobs, he started approaching much larger clients. At first, it felt like a stretch — but once those conversations started, he realized how open these bigger players were to talking with him.

And the deals were on a completely different scale.

Instead of chasing dozens of smaller jobs, he found himself bidding on proposals where the net profit alone could reach half a million dollars.

When we ran the numbers together, he had that ā€œahaā€ moment:
ā€œWait… if I do ten of these in a year, that’s $5 million in profit.ā€

That’s when the lid blew off what he thought was possible.

Why Bigger Can Actually Be Easier

Here’s the paradox: larger deals can actually be easier than smaller ones.

Smaller clients are often budget-conscious, nickel-and-diming over line items. Larger clients, on the other hand, have the budget. They’re not primarily worried about saving $500 — they’re worried about finding the right partner who can deliver consistent value. VALUE. That’s what they’re looking for.

When you show up as a professional, with strong service and the confidence of a CEO, bigger companies want to talk to you.

The Hit List Strategy

To make this shift actionable, I have my clients create a Hit List:

  1. Identify 20–30 larger, high-value clients you’d love to work with.

  2. Start conversations, not pitches. Introduce yourself, build trust, and learn about their needs.

  3. Begin offering proposals at the scale they operate in.

Most business owners are shocked to discover how willing these bigger clients are to listen.

Tony’s Breakthrough

Today, Tony’s company is worth several million dollars. But more importantly, his identity has shifted. He now sees himself as the CEO of a company with unlimited potential.

He understands the market is wide open.
He knows growth is about creating value at scale.
He sees that success starts with him growing as a leader.

Tony’s new target: building a $25 million company — and beyond.

The Bigger Lesson

Your business can only grow as much as you do.

If you keep seeing yourself as the worker, the technician, or even just the ā€œowner,ā€ you’ll stay stuck at the $1–2 million level.

When you step into the CEO role — when you start making higher-level connections and going after bigger deals — everything changes.

That’s how you leap from $1 million to $25 million. That’s how you scale exponentially.

āœ… Takeaway for You:
Ask yourself these two questions:

  1. Am I truly acting as the CEO of my business — building connections, creating vision, and leading?

  2. Am I going after the kinds of deals that could transform my company, or just staying busy with smaller ones?

    Because the truth is: your company can be as big as your vision allows.

Thanks for reading The Zen of 10X

I’m here to help founders and CEOs build businesses — and lives — rooted in purpose.

I’d love your feedback: reply with your thoughts, topics you’d like me to cover, or even the deeper questions you’ve been wrestling with about business and your greater mission on this planet.

And if you know someone who would benefit from this quick read, please feel free to share it with them.

Thanks,

Andy