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- Welcome to The Zen of 10X šŖ·
Welcome to The Zen of 10X šŖ·
Grow your business...and your soul.
The Rolling Stones Were Wrong! šø
Maybe time was on their side, but it certainly isnāt for entrepreneurs.
Doesnāt it feel like the year just started? (Iām writing this at the end of August.) We must guard our most precious resource, our TIME.
Here are two tools, both free, that will help you manage your time much, much better.
1. Add 10 Hours to Your Week š
This is my Productivity Master Class ā a system designed to help you master your calendar and protect your time like the CEO who you are. Clients have paid $3,000 to attend my workshops, but Iām giving you access for free.
2. Inbox Zero with The Stack Method š¬
Are you drowning in emails? If more than 30 new emails hit your inbox daily, you need this system. The Stack Method, created by my friend Prasanth at Double Gemini, will take you all the way to Inbox Zero.
He spent $60,000 creating this course ā and is giving it away for free. No catch, no email required.
Free Gift to Connect to Abundance and Prosperity
What if an ancient book could unlock prosperity in your life?
For over 2,000 years, seekers of every faith ā Jews, Christians, Muslims, and beyond ā have turned to a mystical text called the Zohar. This isnāt just another book. Itās considered a map of the universe, a spiritual tool that reveals secrets of abundance, protection, and true prosperity.
One of the most powerful sections of the Zohar is called Miketz. For centuries, itās been studied and used as a channel for financial sustenance, spiritual strength, and lasting fulfillment.
Get your Free Copy and a Chance to Join Us in our Secrets to Manifesting Prosperity and Abundance Class:
Reply - āI want to access the secrets of abundanceā and I will send you all the details. No catch or gimmicks.
Thoughtful Offer for CEOs Looking Meaning š”
Discover Your True Purpose & Mission šāØ
Would you like to discover your purpose and your mission on this planet?
Then youāre invited to something special:
The Purpose to Planet Challenge: A template for vision and impact for Change Agents.
How do you start Playing Your Biggest Gameā¦.and have the best life ever?
Iām offering 5 free 1-on-1 coaching sessions to 3 committed business owners per month who are ready to discover their deeper Purpose and Mission in the business world.
This isnāt a course or group programāthis is you and me, working together for 5 focused sessions. Please fill out this short application so I can make sure weāre aligned. Serious applicants only.
All answers are kept strictly confidential.
The Big Idea š
From Carpenter to CEO: The Mindset Shift That Will 10X Your Company
How do you go from a $1 million company to a $25 million company?
It doesnāt start with spreadsheets or sales tactics. It begins with a mindset shift ā with how you see yourself as the leader of your business. That shift is what unlocks the leap from incremental growth to exponential growth.
Let me show you through the story of my client, Tony Hilderman, founder of Tormynak Contracting.
Step One: Step Into the CEO Role
When Tony and I began working together, he still saw himself as a carpenter running carpentry jobs. Yes, he had built a great business and was heading toward the $1ā2 million mark. But his identity was tied to the craft, not the company.
Thatās the first ceiling most entrepreneurs face.
The breakthrough came when Tony realized: he wasnāt just a carpenter ā he was a CEO.
A lot of you reading this think of yourself as a therapist, a coder, a real estate investor, whatever. Youāre still a carpenter with a different job title. In fact, you only built yourself a business to have the job you want.
But the role of a CEO is different:
A CEO works on the business, not just in the business. Maybe you heard that adage before. And itās true.
Most importantly, a CEO creates the vision and expands the companyās reach by building higher-level connections.
Put simply, this is what most small business owners miss: being a CEO means meeting other CEOs. It means stepping into rooms where larger opportunities exist, networking with decision makers at much bigger companies, and putting yourself in conversations where growth can actually happen.
You need to put yourself on a larger playing field. And I know it can be scary.
But hereās the surprising truth: those larger companies want to meet you.
Even if youāre running a $500,000 or $2 million business, executives at $25Mil, $50Mil and $1Bil companies want to know who else is out there providing value. At that stage, they arenāt focused on your size ā theyāre focused on your value, service, reliability, and results.
That shift in identity ā from āIām just a carpenterā to āIām a CEO who partners with other leadersā ā was the foundation of everything that came next for Tony.
Step Two: Go After Bigger Deals
With his new CEO mindset, Tony began looking at his opportunities differently.
Instead of filling his pipeline with $15,000ā$50,000 jobs, he started approaching much larger clients. At first, it felt like a stretch ā but once those conversations started, he realized how open these bigger players were to talking with him.
And the deals were on a completely different scale.
Instead of chasing dozens of smaller jobs, he found himself bidding on proposals where the net profit alone could reach half a million dollars.
When we ran the numbers together, he had that āahaā moment:
āWait⦠if I do ten of these in a year, thatās $5 million in profit.ā
Thatās when the lid blew off what he thought was possible.
Why Bigger Can Actually Be Easier
Hereās the paradox: larger deals can actually be easier than smaller ones.
Smaller clients are often budget-conscious, nickel-and-diming over line items. Larger clients, on the other hand, have the budget. Theyāre not primarily worried about saving $500 ā theyāre worried about finding the right partner who can deliver consistent value. VALUE. Thatās what theyāre looking for.
When you show up as a professional, with strong service and the confidence of a CEO, bigger companies want to talk to you.
The Hit List Strategy
To make this shift actionable, I have my clients create a Hit List:
Identify 20ā30 larger, high-value clients youād love to work with.
Start conversations, not pitches. Introduce yourself, build trust, and learn about their needs.
Begin offering proposals at the scale they operate in.
Most business owners are shocked to discover how willing these bigger clients are to listen.
Tonyās Breakthrough
Today, Tonyās company is worth several million dollars. But more importantly, his identity has shifted. He now sees himself as the CEO of a company with unlimited potential.
He understands the market is wide open.
He knows growth is about creating value at scale.
He sees that success starts with him growing as a leader.
Tonyās new target: building a $25 million company ā and beyond.
The Bigger Lesson
Your business can only grow as much as you do.
If you keep seeing yourself as the worker, the technician, or even just the āowner,ā youāll stay stuck at the $1ā2 million level.
When you step into the CEO role ā when you start making higher-level connections and going after bigger deals ā everything changes.
Thatās how you leap from $1 million to $25 million. Thatās how you scale exponentially.
ā
Takeaway for You:
Ask yourself these two questions:
Am I truly acting as the CEO of my business ā building connections, creating vision, and leading?
Am I going after the kinds of deals that could transform my company, or just staying busy with smaller ones?
Because the truth is: your company can be as big as your vision allows.
Thanks for reading The Zen of 10X
Iām here to help founders and CEOs build businesses ā and lives ā rooted in purpose.
Iād love your feedback: reply with your thoughts, topics youād like me to cover, or even the deeper questions youāve been wrestling with about business and your greater mission on this planet.
And if you know someone who would benefit from this quick read, please feel free to share it with them.
Thanks,
Andy